Every Door Direct Mail (EDDM) is a cost-effective marketing strategy that allows businesses to reach a large audience without the need for expensive mailing lists. But how much does it actually cost? The answer, unfortunately, isn't a simple number. EDDM pricing depends on several factors, making it crucial to understand these variables before you begin your campaign. This guide will break down the key components that influence EDDM pricing and help you estimate the cost for your next marketing push.
What Factors Influence EDDM Pricing?
Several factors contribute to the overall cost of an EDDM campaign. Let's explore them in detail:
1. The Number of Mail Pieces
This is the most significant factor determining your EDDM cost. The more postcards or flyers you print and mail, the higher the overall expense. Prices are typically quoted per piece, so multiplying the per-piece cost by the total number of mail pieces will give you a good starting point.
2. Print Size and Quality
The size and quality of your printed materials directly impact the price. Larger pieces (e.g., tri-fold brochures) will naturally cost more than smaller ones (e.g., postcards). Similarly, higher-quality paper stock and printing techniques (like full-color printing) will increase your costs compared to simpler options. Consider your target audience and the message you want to convey when deciding on print specifications.
3. Design and Printing Costs
The cost of designing your EDDM materials should be factored into your budget. You can either design them yourself using free or paid software, or hire a professional graphic designer. Printing costs will vary based on the quantity, paper stock, and printing method (offset, digital, etc.). Getting multiple quotes from different printers is recommended to secure the best price.
4. Postage Costs
While EDDM eliminates the need for individual addressing, you still have postage costs. The price per piece is determined by the weight and size of your mail piece. The United States Postal Service (USPS) provides clear guidelines and pricing on their website, which should be consulted for up-to-date information.
5. Mailing Services (Optional)
While you can handle the entire process yourself, many businesses opt to use mailing services. These services can handle aspects such as printing, sorting, and delivery, potentially streamlining the process and reducing your workload. However, this adds to the overall cost.
Frequently Asked Questions about EDDM Pricing
Here are some common questions about EDDM pricing that we'll address:
How much does EDDM cost per piece?
The cost per piece varies significantly. Factors such as print size, paper stock, and printing method all contribute to the final cost. You can expect to pay anywhere from a few cents to over a dollar per piece, depending on these variables. Getting quotes from several printers is the best way to determine a realistic per-piece price for your specific project.
What's the minimum quantity for EDDM?
The USPS doesn't mandate a minimum quantity for EDDM, but most printers will have minimum order sizes to make printing cost-effective. The minimum quantity often depends on the printing method used. Inquire with your chosen printer to find out their minimum order requirements.
Are there any hidden fees with EDDM?
While EDDM itself is transparent in its pricing structure (postage is based on size and weight), be aware of potential hidden fees from printing companies. These might include design fees (if you're not designing your own materials), rush fees for expedited printing, or fees for specific finishing options (like lamination or UV coating). Always get a detailed quote that clearly outlines all costs.
Can I get a free EDDM price quote?
Many printing companies offer free EDDM price quotes online or over the phone. Providing them with the details of your project, including the quantity, size, and type of printing you desire, will allow them to give you an accurate estimate.
How can I save money on EDDM?
There are several ways to reduce your EDDM costs. Consider using standard-sized postcards to minimize postage, opting for less expensive paper stock, and designing your own materials to avoid design fees. Comparing quotes from multiple printers can also help you secure the best possible price.
By carefully considering these factors and diligently comparing prices, you can effectively manage your EDDM budget and launch a successful direct mail campaign. Remember to always confirm postage costs with the USPS and obtain detailed quotes from several printers to ensure you're getting the best value for your money.
